Brand evolution & impact storytelling audits
From improving your tone of voice and website to auditing your impact measurement and storytelling, I can help you improve your brand position.
Creative & strategic communications
From launching funding rounds to marketing events, to running social media campaigns, I can help join up your communications to engage your stakeholders.
Copywriting & editing
From writing blogs and teasing out your most meaningful impact stories into a strategic narrative, to copyediting reports, I can support you to create memorable and professional publications.
About me
I’m Charlotte Cassedanne, the founder of Pearl & Grit.
Through my creative and strategic communications consultancy, travel and lifestyle blog, and social enterprise trustee role, I support purpose-driven organisations to tell their impact stories and make the world a better place.
A few things I’m great at
As well as writing and editing, I have a few more skills up my sleeve which I’ve developed over my 15 year career in communications.
Big-picture thinking
I help teams to think and act strategically, first by questioning why they want to communicate, and then focusing on how we can do it in the most impactful way. My aim is to create communications that have a ripple effect, helping your organisation achieve its vision.
Creative problem-solving
My brain makes connections in unexpected ways so I always find a creative solution to a comms challenge. Be that how to best present report findings, leverage marketing efforts to influence behaviour, or inject playfulness to make stakeholders align.
Guiding collaboration
I bring my skills and strategic thinking but you have the organisational insight and stakeholder connections so we’ll work together to create magic. I’m trained in the Art of Hosting which helps me facilitate conversations, and the Movement building canvas to align purpose.
Telling your story
I work with small teams who are on the cusp of change and looking to tell their story in new, memorable and engaging ways.
From supporting organisations to find their new visual identity and voice as they grow, to developing a new fit-for-purpose website, creating a channel strategy to producing annual and impact reports, I help teams tell their story in tangible, transformative ways.
My clients share my ambition to improve society and the environment. I’ve worked with foundations, global membership networks, national charities and trusts, international campaigning organisations, housing associations, energy cooperatives, construction companies, digital agencies and research institutes.
Services
I can offer the following services (and much more!)
Creative communications strategy and planning
Depending on the client, I can either produce a new comms strategy to fit your organisational goals, or specific comms plans to suit a time-limited campaign. I always bring creativity to match your ambition.
Brand and website development
I often help clients evolve their brand, really getting to the nitty gritty of how they want to present themselves to the world. I guide teams through brand refreshes, from visual identity to tone of voice, and project managing website developments.
Copywriting and publication production
From social media posts to newsletters, case studies to blogs, annual reports to funder impact reports, toolkits to playbooks, I can write your story across multiple mediums. I also work closely with graphic designers to produce publications, infographics and more.
Impact measurement and storytelling audit
In partnership with impact evaluation specialist Stephen Miller, this bespoke impact audit will leave you with tailored recommendations on how to strengthen your impact measurement and better showcase the value of your work through storytelling.
Communications coaching
Helping people develop their potential is one of my superpowers. I have supported my own teams and mentored individuals through the CharityComms scheme. Through 1-to-1 sessions, I can support you or your team to develop their skills as communications professionals.
Fractional Communications Director
Many clients value me working with them part-time over a long period so they can access my senior expertise and I can embed communications strategy. I bring fresh eyes and energy, build trust quickly with your team and tangibly improve your comms.
What are you waiting for?
Ready to take the next step?
Get in touch so we can have a chat about your needs.
Some of my happy clients
Kind words
Don’t take my word for it. Here are some of the lovely things clients have said after working with me overall several months.
Charlotte challenged Westmill Solar, Westmill Wind and WeSET to align our communications in the best possible way to ensure we were putting the best version of ourselves out in the world, while also ensuring any recommendations were practical and realistic for what we had the resources to deliver.
She also helped us to see aspects and implications of our decisions that we may not have otherwise considered, ensuring we developed thought out solutions that would be future proofed and long lasting.
Jessica Dunning, Director, Westmill Wind
Charlotte has transformed our comms since starting with us a few months ago, when she joined the organisation as a long term consultant. She very quickly got a handle on both our needs, our voice, and our much neglected channels, upgrading them so that they serve our work.
She is a joy to work with; creative, supportive, patient and efficient – overseeing everything from a total website re-development, to copywriting. I would highly recommend working with Charlotte to anyone!
Liz Carolan, Founder of Digital Action
Not only is Charlotte a brilliant writer, she’s also a strategic thinker with a big-picture perspective – something invaluable to a small, fast-paced team. Her creative approach and sharp strategic skills helped transform our communications as we transitioned into an independent organisation.
Beyond her expertise, Charlotte brought an infectious energy, curiosity, positivity and intuitive understanding of where support was needed most. She has left an impact on our team and I couldn’t recommend her more highly.
Katherine Thornton, World Cities Culture Forum
Contact me
I’m open, flexible and friendly so let’s have a chat to see how I can help you.