BiG change

After 10 years of reimagining education systems that can work for everyone, charitable trust Big Change needed to realign its communications with its three core programmes and organisational strategy.

I interviewed the senior leadership team to understand what were the communications pain points, priority audiences such as funders like Virgin Money, tone of voice and how they wanted to position the charity in years to come. From this, I created a communications strategy outline with recommendations and facilitated a discussion on different approaches. This sparked debate and a much larger business strategy exercise. I also worked closely with the small marcomms team to identify opportunities for ways to improve their communications processes in the short-term.

charlotte quickly got to the heart of Big Change and collaborated with us to determine ambitious, achievable Marcomms strategy options to meet our objectives. She identified a great mix of quick wins and LONGER-TERM priorities to improve our brand and reach our audiences.

jane mcarthy, marketing and communications manager, big change